Brand deals are rented income.
Sponsorships and affiliate links pay, but someone else sets the price and the timing.
Revenue-share growth partner for Instagram creators You built the audience. I build the business around it.
I turn your expertise into a digital product your audience is willing to pay for, on a revenue share with no upfront fee. You stay the face. I build and operate the system behind it.
Apply to work together
Why brand deals alone don't build a creator business.
Your Instagram audience is an asset most creators never fully monetize. Three things usually stand in the way.
No product, or one that isn't selling.
Your audience trusts you. What's missing is an offer built for exactly what they need.
No time to build it.
Running the audience is already a full job. Research, product, sales page and launch are another one.
How the revenue-share partnership works.
The partnership runs in three phases, with clear terms agreed in writing before any work starts. I build a digital product around your expertise, launch it to your audience, and keep improving what sells. You pay nothing upfront: you keep 70% of the product revenue, and my 30% only exists if it sells.
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Build the offer
We agree the terms in writing. I research your audience and build the offer around your expertise.
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Launch to your audience
I run the launch to your audience. Nothing goes out without your approval.
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Optimize what sells
We improve what sells, then both decide whether to continue.
I'm Andreas Höfelmeyer. I build the systems behind creator businesses.
For 20+ years I've built planning and analytics systems for companies that needed their numbers to work. Now I apply that to Instagram creators: finding the digital product your audience will pay for, building it, and running the launch and sales system behind it. You stay the expert and the face. I handle the machinery.
- 20+ years building business and analytics systems
- Certified in AI search and solution design
- Paid only from revenue we create together
Andreas
The deal, in plain terms: frequently asked questions.
What is The Scaling Operator?
The Scaling Operator is a revenue-share growth partnership for Instagram creators, run by Andreas Höfelmeyer. I research your audience, then build, launch and operate a digital product around your expertise. There is no upfront fee: you keep 70% of the product revenue and I earn 30%. This model is also known as a growth operator partnership.
Is there an upfront fee or a catch?
No, there is no upfront fee. My compensation is tied to the revenue we create together, so I have to earn my share through execution.
How does the 70/30 revenue split work?
You keep 70% of the revenue from the product we build together, and I receive 30% for building and operating the monetization system. The split applies only to this offer, not to your existing income from brand deals, affiliates or other products.
Why give a percentage of revenue to a partner?
Because it's new revenue, not money you already make. We build income from an audience that isn't being monetized yet. You keep your audience, your trust and your existing income. I build and operate the monetization system, and I only get paid when you do.
Example, not a projection
If a product brings in an extra $10,000 and your share is 70%, you're $7,000 ahead, and you didn't have to build it.
Who is this partnership for?
It's for English-speaking Instagram creators with real expertise and an engaged audience, typically around 10,000 followers or more, who don't yet have a product that sells. Engagement matters more than follower count: an audience that comments, replies and trusts your recommendations is the strongest sign of a product opportunity.
What kind of digital product do you build?
A digital product built around your expertise, such as an online course, a guide, a template pack or a group program. The format is chosen after researching what your audience already asks you for and is willing to pay for, not decided upfront.
Do I keep control of my brand and content?
Yes. You remain the expert and the face of the offer. Nothing goes to your audience without your approval, and everything is built around your voice, your knowledge and your relationship with your audience.
Who owns the product, and how long does the partnership last?
Ownership and the partnership term are agreed in writing before any work begins, together with the revenue share and each side's responsibilities. Nothing starts until both of us have signed off on the terms.
Can you guarantee results?
No, nobody can honestly guarantee sales. I can guarantee the system, the execution and the effort that give your product the best chance of working.
Apply for a revenue-share partnership.
This is not a paid service. I only work with a small number of creators where I believe there is a genuine product opportunity.